Welcome to poweredbychocolatemilk.com (the “Website”). This site is collectively managed and operated by BC Dairy Association, Alberta Milk, Saskatchewan Milk Marketing Board (SaskMILK) and Dairy Farmers of Manitoba, (collectively “Milk West”).

Milk West recognizes your right to privacy and is strongly committed to protecting the privacy of all visitors to this Website and of all eligible participants in programs, offers and/or contests such as the Powered by Chocolate Milk Contest (the “Contest”), offered and/or enabled through this Website.

The intent of this Privacy Policy is to detail our policies and procedures regarding the collection, use and/or disclosure of personal information of visitors to this Website and of all eligible participants in programs, offers and/or contests such as the Powered by Chocolate Milk Contest, offered and/or enabled through this Website. This Privacy Policy also lets you know what to do if you do not want your Personal Information collected when you visit our Website and how you can change or delete information you have already provided us.

Certain programs offered and/or enabled by this Website may require that you provide us with Personal Information including but not limited to your email address. You are not eligible to participate in these programs and may not provide this Website with your email address or any other Personal Information unless you are 13 years of age or over, so this functionality is not available to those under the age of 13 years.  

Please review this privacy policy in detail. If you do not agree to the terms and conditions of this privacy policy, please do not visit our Website.


For the purposes of this Privacy Policy, "Personal Information", as referenced in this Privacy Policy, means personally-identifiable information including, without limitation, your name, street address, telephone number, email address and date of birth.

When you are visiting our Website you may be asked for your Personal Information in order to access or participate in certain content, contests and/or offers. Please be assured that Milk West will not collect any Personal Information unless and until you provide this information to us voluntarily. When you provide us with Personal Information, you are authorizing and consenting to use by Milk West of that information in accordance with the terms and conditions of the current Privacy Policy. If you do not want Milk West to have access to your Personal Information, please do not provide it on this Website.

This Website may also collect Personal Information from you about a third party (e.g. allow you to send an email to a friend) in which case we will need that person's name and email address. Please only provide the names and email addresses of those individuals from whom you have received permission to provide their name and email address to Milk West, and by whom an email from you or Milk West would not be considered spam. Please note that we use such information only for the specified purpose (e.g. to send the email) and we will not contact the third party again, nor retain their Personal Information, unless and until the third party contacts us.


Any Personal Information that you provide will only be used for the express purpose for which it was collected. For instance, if you provide your Personal Information for the purposes of entering the Contest, your Personal Information will be used only for that purpose (e.g. administering the contest).

At the point of collection of Personal Information, you may be given the opportunity to opt-in to receive future communication from Milk West. If you expressly opt-in to receive future communication from Milk West, your Personal Information may also be used by Milk West, our constituent dairy organizations (BC Dairy Association, Alberta Milk, Saskatchewan Milk Marking Board (SaskMilk) and Dairy Farmers of Manitoba) and their respective authorized agents to contact you regarding other promotions or products that may be of interest to you. If you do not want to be contacted by us concerning such products or services, please do not opt-in to such use of your Personal Information. In addition, at any time you may let us know that you wish to discontinue such mailings by using the unsubscribe link within the email or by contacting us (see "Who to Contact" below).


Milk West may also collect information about you during your visit to our Website, but this information will not be linked to your Personal Information and will only be collected in the aggregate in connection with other users of our Website (“non-personal information”). For example, with respect to the Website, such non-personal information may include, without limitation, any non-confidential, non- proprietary information derived from your connection to this Website, such as your Internet browser, domain name, referrer link and information about the areas you visit on our Website.

"Cookies" are files or pieces of information that may be stored in your computer's hard drive when you visit a website. Milk West may use cookies as a tool to let us know how and when a user visits areas within our site so that we can learn which areas are popular and which may need improvement. Cookies may also be used to remember that you have already provided Personal Information to us and as a result, they help speed up your future activities to our site. Milk West does not share Personal Information obtained through cookies with any third parties. Most browsers are initially set to accept cookies. If you do not wish to accept cookies, you can set your browser to refuse cookies or to alert you when cookies are being sent. However, please be aware that some features of the Website may not function properly or may be slower if you refuse or disable cookies. 


Except as stated above under "How We Use Your Personal Information", Milk West will not give, sell, rent, or loan any of your Personal Information to any third party (with the exception of third parties performing functions on our behalf who have an obligation to keep your Personal Information completely confidential or a third party who buys our business) unless you have expressly authorized us to do so. 

Milk West reserves the right to access and/or disclose Personal Information:
(i) where required to comply with applicable laws or lawful government requests;

(ii) in Milk West’s reasonable opinion, to operate this Website properly and securely;

(iii) to protect Milk West, visitors to this Website, or users of the Software; and/or

(iv) if such information is included in a transaction for the sale or securitization of some or all of our assets.


Milk West is very sensitive to privacy issues and is committed to protecting the online privacy of children and making the Internet safe for our users. As a result, this Website does not knowingly collect any Personal Information from children under 13 years of age, unless Milk West has first obtained the express consent of the child's parent or guardian. This Website may collect demographic data (data that is not personally identifiable) from individuals under the age of 13 and will only use this data in aggregate for demographic purposes.

If your child has already provided us with Personal Information, you may ask to see this information for the purpose of correcting it, or ask us to delete this information from our records entirely (see "Whom to Contact" below). 


Milk West may provide links and pointers to Internet sites maintained by third parties or this Website. Neither Milk West, its constituent organizations or dairies, nor their respective affiliates operate or endorse or control the privacy policies or practices in respect of any Personal Information provided on these third-party sites. Please read each website's privacy policy carefully before using such websites to learn how they will collect, use or disclose your Personal Information.


Milk West reserves the right to change or remove this Privacy Policy at any time at our discretion. Whenever we make any alteration to this Privacy Policy, we will post the changes here. Therefore, we encourage you to visit this area frequently to stay informed. 


We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following:

  • see Personal Information that you have already sent us so that you can correct or update it;
  • delete your Personal Information from our files
  • ask that we not send you mailings or otherwise contact you; or
  • report any violation of this Privacy Policy

Please contact us by email or by regular mail at:

In British Columbia
BC Dairy Association

3236 Beta Avenue
Burnaby, BC V5G 4K4
email: contactus@bcdairy.ca

In Alberta
Alberta Milk
1303-91 Street SW
Edmonton, AB T6X 1H1
email: mfpoetz@albertamilk.com

In Saskatchewan
444 McLeod Street
Regina, SK S4N 4Y1
email: info@saskmilk.ca

In Manitoba Privacy Officer
Dairy Farmers of Manitoba
4055 Portage Avenue
Winnipeg, MB
R3K 2E8
email: general@milk.mb.ca